July is the National Ice Cream Month, designated by president Ronald Reagan in 1984, and the third Sunday of the month, today, is the National Ice Cream Day. Some ice cream related news you might not know… Ben & Jerry’s has some cool ice cream news, their newest flavors include Boston Cream Pie, Dulce Delish, Maple Blondie, Milk & Cookies, MudPie, Peanut Brittle and oldie, but such a goodie that they decided to bring it back: the Key Lime Pie limited edition is again available. Baskin Robbins on the other hand leaves you in the cold this summer. They are (weirdly) celebrating the ice cream day by retiring five of its ice cream flavors. After today you will not able to get Apple Pie a La Mode, Caramel Praline Cheesecake, Campfire S’mores, Superfudge Truffle, and lastly French Vanilla (I’d say double weird to retire such a flavor). Breyers is hosting Wheel of Delights, instant win & sweepstakes at their website and you can win delightful prizes like day at the spa, maid for a day, free Smooth & Dreamy Ice Cream and many others, including the Sweepstakes Grand Prize – $10,000 and a day with celebrity trainer, Kathy Kaehler. One of my favorite ice cream promotions this summer has been the @SnickersIceCrm – just by tweeting back I received some free coupons to get Snickers ice cream for the entire family. If one of your summer ice cream favorites is ice cream with Hershey’s chocolate syrup, please check out Summer Celebrations website for great ideas from some of my favorite bloggers, like Amy from MomSpark how to bring those two summer stables together, and how to enjoy Hershey’s syrup in ways that you didn’t even think of! And totally important tidbit to know about me: my favorite ice cream is Pistachio. What is yours? Full disclosure: Hershey is one of my clients, and I received free Snickers Ice Cream coupons, but my opinions are always my own.