Are you ready to build real influence while the rest of the internet slows down? Join the 30-day LinkedIn Challenge.
Because here’s what most people won’t tell you: Summer is secretly the best time to grow on LinkedIn.
Most business founders hit pause on visibility, assuming everyone else is doing the same. But that’s exactly why you can stand out.
LinkedIn’s Shift: From AI Overload, Engagement Pods to Authentic Thought Leaders
Favikon, the platform tracking LinkedIn’s top influencers, just announced a major shift:
They’re now measuring Authenticity Scores, a new metric that rewards real expertise and genuine engagement over generic content and AI fluff.
This change reflects a bigger trend: Industry leaders are turning away from the “post more, post louder” advice, and leaning into realness, originality, and credibility.
And if you want to stand out, this shift is your signal. And the best timing to do this: NOW.
Post by Jeremy Boissinot, the CEO of Favikon, on LinkedIn on June 9, 2025.
Why Now Is the Time to Build Your Authentic Thought Leadership
Here’s what showing up this summer can do for your business:
✅ Visibility, minus the noise.
Your content lands better when fewer people are posting.
✅ Connection, not just engagement.
People are more relaxed, inboxes are quieter, and it’s the perfect time to start meaningful conversations.
✅ Time to experiment.
Try new styles of thought leadership posts without the pressure of peak season.
✅ First in mind, come Autumn.
By the time others are back in business, you’re already the familiar face in the feed, you have a good momentum going on, and you have clear data to back what has been working and what not.
But almost more importantly, you have gained self-confidence, your authentic voice, and built trust that AI content can’t build.The 30-Day LinkedIn Challenge: Build a Personal Brand That Matters
This challenge isn’t about becoming a LinkedIn influencer and gaining the most amount of visibility or followers. The side-effect will be that you will also grow your visibility and gain followers, but that is not the main purpose of this challenge.
It’s about becoming That Founder, The Leader, the one people remember, trust, and want to work with.
Here’s what you’ll get:
✔️ Daily thought-starter prompts to make posting effortless (no AI prompts or tools, no gimmicks).
✔️ Storyselling strategies that turn your customer stories and feedback into powerful sales content.
✔️ Tips rooted in buyer psychology, more used in B2C marketing, but especially useful for B2B founders and experts.
✔️ Secret tricks from Hollywood storytelling, so you captivate and convert.
✔️ A framework to post like an expert, not a try-hard.
You can choose when to post, how often, and even batch your content. This challenge is made for real business leaders, not full-time content creators. The results will depend on the activity level you do.
The challenge includes a daily email for 28 days, and it has the ability to kick-start your LinkedIn visibility. But you can choose to use the ideas over time, and always go back to the topics.I Tested It Myself — Here’s What Happened
When I tested this challenge during spring 2025, my Favikon ranking jumped from:
#319 → #121 in Finland
#133 among women in Finland → #45
The best part? I didn’t post daily. I just posted smarter, with strategy, clarity, and consistency.
By the End of Summer, You Could Have:
A polished, optimized LinkedIn profile
20–30 posts that show real expertise
A network of new connections and conversations
A proven framework to continue your content long after
Confidence in how you show up online
And the kind of visibility that doesn’t fade when summer ends
Special Offer: Free for Crush Movement Rebel Leaders
Are you already part of the Crush Movement as a Rebel Leader?
You’ll get access to the 30-Day LinkedIn Challenge for free, and you can start whenever you want.
Not a member yet? No problem.
You can join the challenge now for just 29€, and if you later join the Crush Movement, you’ll get your 29€ back as a credit.
This Summer, Skip the AI Tricks. Build Real Trust Instead.
If you’re tired of overthinking what to post — and ready to build a brand people respect, remember, and buy from — this challenge was made for you.
Join now and start tomorrow.
Because while others are ghosting LinkedIn this summer, you’ll be quietly building authority.
And come Autumn? You’ll be the thought leader everyone is paying attention to.
Why Learn This from Me?
Hi, I’m Katja Presnal. I’m a digital marketing pioneer, founder of Crush Movement, and Skimbaco Lifestyle, and someone who’s been building visibility online since before LinkedIn even had a feed.
I’ve helped build personal brands for CEOs, founders, and influencers. I’ve built my own career almos fully online, and made many of my career dreams a reality thanks to building a trusted brand online. I’ve written books, traveled around the world, spoken at conferences around the world, and now I focus on building Crush Movement.
I’m not teaching this based on theory. I’m showing you exactly what I do for myself, in public, with results you can see.
Multiple people stop me at events, or even in public transportation, and when I am out and about: “Oh hi, I recognize you from LinkedIn, so nice to finally meet you face to face.” Maybe even you have.
I’ve built my reputation on authenticity, not hacks. If you want hacks and AI tips, I am not your person.
I believe you don’t have to shout to be heard, you just need to show up strategically, in a way that feels like you and resonates with the right people.
This challenge is a super narrow version of everything I’ve learned after 15+ years on LinkedIn, and now I’m giving it to you, step by step, with daily prompts and structure.
Thought leadership isn’t about going viral. It’s about becoming unignorable to the people who matter.
And that’s what I wish for you for this summer: become unignorable. Use your voice for good.
Connect with me on LinkedIn.