Today Show Experience
– Yes, I Brought My Sign

August 27, 2010 Katja Presnal

Today Show Experience
– Yes, I Brought My Sign

Today Show, bloggers on TV, Today Show BlogHer

During BlogHer 2010, Today Show invited two of my favorite bloggers to be as guests on the show, Ree Drummond, The Pioneer Woman and Liz Gumbinner of Cool Mom Picks. In addition – they invited about 20 other bloggers to tag along, visit the Plaza, and be on the set during the blogger interview broadcasting.

Today Show, bloggers on TV, Today Show BlogHer

Today Show, bloggers on TV, Today Show BlogHer

Two days before the show, we all got an email that welcomed us to bring our signs with us – you know, the Plaza is full of people waving their signs for the entire nation to notice on TV. Blogging to me has never been about me and getting my face and me on TV – however, it has always been about building Skimbaco and making it a brand people will recognize. Naturally, I could not resist bringing my Skimbaco sign on the set. While I understand it was sort of silly, and maybe more professional behavior was expected, I still wonder why nobody else brought theirs. If I have an opportunity to get my logo in the front of millions again, thank you very much, I will take it, and I recommend you taking it too.

Today Show, bloggers on TV, Today Show BlogHer

While I did feel a little silly with my sign, I am proud of myself that I had guts to bring it and hold it up high. After all it was the only blogger sign on the Today Show and on TV that morning, and I did see it as a traffic jump on the same day. I want to inspire others to be proud of what they have built too, it’s about time to stop apologizing and to start holding our heads up high. Now, no, I don’t bring my sign everywhere, and I rarely advertise in any way, but frankly, there is a difference being humble and just plain stupid for not promoting yourself, and while I would like to see myself as more humble, I think I mainly fall in the category of plain stupid. Well, no more, I’m ready to take a less subtle approach for now on, because now Skimbaco is much more than me. Skimbaco has a team of amazing writers now, we are getting ready to kick off an amazing fall, I have contracts with two TV networks, and this is not a small little thing I do on my spare time, and it’s about my time to start treating it accordingly. Next time I am asked to bring my sign on TV, I will do it again. Maybe even a bigger one.

Today Show, bloggers on TV, Today Show BlogHer

Yes, Ree is as amazing in person as in her blog. We all got Ree’s book The Pioneer Woman Cooks: Recipes from an Accidental Country Girl as a gift, and if you already don’t have it, I really recommend it. Ree’s photos are amazing, and her recipes straight forward and delicious.

Today Show, bloggers on TV, Today Show BlogHer


Katja Presnal

Katja Presnal shows how to live Nordic inspired life to the fullest and plan your dream life. Katja owns Presnal5 strategic marketing intelligence agency and wants to help marketing professionals to combine a dream career and dream life via freelance work. Katja is an award-winning marketing strategist, and a well-known speaker. Katja has lived in five different countries, and seven states in the USA. Her three children were all born in different countries within three years. When not working or jet-setting the world, Katja is at home cooking big family dinners. She has been featured in NY Times, Glamour, Redbook, Fodor's, Forbes and Woman's Day magazines among many other national and international publications and written for MTV3 and Lifetime TV networks.

Comments (13)

  1. Jhoei

    Just go for it and grab the opportunity when you see one. It looks like you had a great time. Good luck to you!

  2. Katja, honey, your post is perfect. Never apologize for seizing an opportunity that most people would kill for. Bring the sign, everyone. You deserve it.

  3. Bravo.
    Metaphorically if we don’t bring our own signs (literal and figurative) to tell the world what we are doing no one else will do it for us. I applaud the sign and am thinking about ways to get my own “sign” some visibility.

  4. I think it was quite savvy and courageous to bring that sign (and such a professional and tasteful one at that, not just a posterboard one). If I was watching the show, I would have just thought you had that sign for other PR events, not that it was specially made for the Today Show.

  5. Hello my friend!!
    You are fabulous and what great accomplishments you’ve made and more to come. So happy for you. Work that sign.

  6. Enjoy Life Oils

    Thank you! I feel that I owe it to myself and many others to hold my sign up high for now on.

  7. Donna

    Bravo on bringing and holding up your Skimbaco sign. It was smart to do so.
    You are fabulous!

  8. You rock for bringing your sign!!!! I love that!!! :-) And yaaaaay!!!! @ the increase in traffic as a result!

  9. Good for you! You all look fabulous. I love your hair all grown out!! And I’m JEALOUS!! I would have loved to be in the plaza for that. :)

  10. Katja,

    Great post! I commend you for bringing your sign, creating a brand and being a pioneer, leader and generous spirit in moving “mommy blogging” to new levels for all of us. Be proud of your sign and your brand – I am proud of you!

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