It is referring babywearing to be “in fashion” and “a good idea in theory”, and that moms who wear their babies “cry more” and suggested Motrin for the pain from babywearing. Most babywearing mamas found this ad very offensive and the mommy blogging and tweeting community is pretty upset with Motrin.
I collected (a long!) list of responses what the mom community at Twitter.com thought of the ad. If you feel like spreading the opinions of these moms, you are free to use the video (If you use the video, I would really appreciate a link to my original post, but do what you feel is the right thing to do).
Want to read more about moms getting mad at Motrin?