The first pictures of H&M’s new brand & Other Stories

January 30, 2013 Katja Presnal

The first pictures of H&M’s new brand & Other Stories

the best

H&M News

Nina posted already today in her Finnish fashion column Tyylitila these first pictures from the launch collection of H&M’s new brand & Other Stories. & Other Stories will launch in 7 cities in Europe and with online stores in selected European countries this spring (you can read the cities and details in my post here). 2012 was challenging for H&M, and it keeps going strong in many areas such as USA, Canada, China and Russia, but the clothing markets have been challenging, especially in Europe.
H&M continues to stand strong in a challenging clothing market which in many countries has been even more challenging in 2012 compared to 2011
stated H&M chief executive officer Karl-Johan Persson for WWD. H&M’s net profits fell due the challenging market’s but they also made major investments, especially to launching & Other Stories. The H&M is still continuing the global domination and are planning on adding 325 stores in the 2012/2013 financial year, including its first stores in Chile, Estonia, Lithuania, Serbia and Indonesia. But all eyes are on & Other Stories and it’s launch this spring… & Other Stories logo bw

Photos of & Other Stories Launch Collection

& Other stories released photos of the launch collection last week.
Lovely, oh, so lovely clothing and accessories. Minimalistic and classic style is always a big hit for me.
said our own fashion expert Nina Varis. And I couldn’t agree more. The urban classic collection looks modern timeless and the materials are much better than what at H&M typically, so the clothing has a much better opportunity to last as a wardrobe stables. black jacket green The photos look very promising, and so do the prices for the promised quality, however both Nina and I are wondering how & Other Stories will be different from H&M’s other luxury brand, COS, the style seems a lot like COS. Can’t wait for the & Other Stories launch for this spring and to see the collection first hand. blue pink Photos: & Other stories , ,

Katja Presnal

Katja Presnal shows how to live Nordic inspired life to the fullest and plan your dream life. Katja owns Presnal5 strategic marketing intelligence agency and wants to help marketing professionals to combine a dream career and dream life via freelance work. Katja is an award-winning marketing strategist, and a well-known speaker. Katja has lived in five different countries, and seven states in the USA. Her three children were all born in different countries within three years. When not working or jet-setting the world, Katja is at home cooking big family dinners. She has been featured in NY Times, Glamour, Redbook, Fodor's, Forbes and Woman's Day magazines among many other national and international publications and written for MTV3 and Lifetime TV networks.

Comment (1)

Leave a Reply

Your email address will not be published.