On March 14th at Highline Stages in New York, TAG Heuer celebrated 50 years of the iconic Carrera collection with honorary chairman Jack Heuer. Guests mingled for a night of luxury with cocktails, watches, and vintage Porsches. The event was hosted at Highline Stages, located in the Meatpacking District. The venue was filled with rare vintage Tag Heuer pieces on loan by the TAG Heuer Historical Museum.
We were treated to a speech by President & CEO Ulrich Wohn which was followed by Jack Heuer sharing stories behind the iconic brand and the inception of the collection. He reminisced of times spent with racing legends in Florida and his love for motor sports.
In reference to the name Carrera, Jack said,
You feel a lot of things with that name.
After his speech, musician Miri-Ben Ari performed while all guests continued to mingle amongst the vintage watches, art, and sports cars while sipping cocktails and Moet champagne. It was a great night of luxury, design, and innovation.
Photos from TAG Heuer PR and Mike the Law
