I am at Salt Lake City and spoke in a panel at Outdoor Retailer with two brilliant people. Robert Rivenburgh of MARS Advertising, my colleague at my job at Collective Bias, and Linda Jager, one of my fellow Snow Mamas, and a PR expert, especially in the outdoor industry. Our panel was about Social Shopper Marketing and I loved seeing how more people kept coming in during our presentation, the topic was interesting!
The Outdoor Retailer trade show was awesome, I was like a kid in a candy store with all the new outdoor gear. You can see the show through my eyes with above Whrrl story above. No commentary on it (yet) though – was too busy checking out stuff and didn’t write anything..
The fabulous day turned into even more amazing evening with Linda. She lives in Park City so she knows how to do Sundance like a local.