Don’t be like Starbucks & Get brandjacked on Pinterest

March 10, 2012 Katja Presnal

Don’t be like Starbucks & Get brandjacked on Pinterest

If you have been looking for a reason to join Pinterest, and quite not get why the picture bookmarking website would be of any relevance to you – or your brand – your reason is here: get your Pinterest page before someone else does. For example, I just noticed today how Starbucks Pinterest account was brandjacked and a group of people are using it to promote SlideBelts by ErikBlaire.com. What is Brandjacking? Someone not related to you or your brand highjacks your brandname and starts using it as theirs online and is using the brand equity for his/her own good. Or as Wikipedia puts it “Brandjacking is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity.” Even if you are not planning on using Pinterest, nor have any idea how you could use it for you, your business or for your brand, this again is a great reminder why always jump in the new trend bandwagon and at least to claim your username and brandname on each new platform as they pop up. Pinterest has very fast become one of the top referring traffic sources to many online media and shopping sites – I guarantee you, you will want a piece of this action.

Katja Presnal

Katja Presnal shows how to live Nordic inspired life to the fullest and plan your dream life. Katja owns Presnal5 strategic marketing intelligence agency and wants to help marketing professionals to combine a dream career and dream life via freelance work. Katja is an award-winning marketing strategist, and a well-known speaker. Katja has lived in five different countries, and seven states in the USA. Her three children were all born in different countries within three years. When not working or jet-setting the world, Katja is at home cooking big family dinners. She has been featured in NY Times, Glamour, Redbook, Fodor's, Forbes and Woman's Day magazines among many other national and international publications and written for MTV3 and Lifetime TV networks.

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