I’m a Silver Can Girl – and the other things I learned at Coke

October 14, 2008 Katja Presnal

I’m a Silver Can Girl – and the other things I learned at Coke

Ever since Coca-Cola Light, or Diet Coke as you know it, was launched in Finland at 1984, I have been a Silver Can Girl. But it wasn’t until last Friday that I learned the terminology right – “red can” versus “silver can” – and now the “black can”.

Part of our Eleven Moms tour in Bentonville was visiting the Coca-Cola’s office, and also the Walmart’s Innovations Lab, where Coca-Cola showed us their environmental program, how they turn recycled bottles into new products. Bottles to tees for example. Yes – recycled Coke bottles are turned into fiber used in clothing. The material felt really soft, but since it still is plastic, I’m wondering if it’ll feel like polyester-blend when wearing. The fabric had almost bamboo-like softness to it though, and didn’t feel anything like polyester, so I’d be interested to know how it feels in use.

It was nice to see how everywhere we went to visit at Walmart, their sustainability program was seen in every day action. The Coca-Cola’s office wasn’t an exception – they also were sporting the above recycling center.

Only thing I like more than being a Silver Can Girl is being a Green Silver Can Girl.

Katja Presnal

Katja Presnal shows how to live Nordic inspired life to the fullest and plan your dream life. Katja owns Presnal5 strategic marketing intelligence agency and wants to help marketing professionals to combine a dream career and dream life via freelance work. Katja is an award-winning marketing strategist, and a well-known speaker. Katja has lived in five different countries, and seven states in the USA. Her three children were all born in different countries within three years. When not working or jet-setting the world, Katja is at home cooking big family dinners. She has been featured in NY Times, Glamour, Redbook, Fodor's, Forbes and Woman's Day magazines among many other national and international publications and written for MTV3 and Lifetime TV networks.

Comments (3)

  1. Kristin

    That totallky rocked. I see my sweet Christine in the back. Looks like tons of fun!

  2. A Cowboy's Wife

    Interesting about the coke bottles. I had no idea they would be recycled for that. Would also love to know the feel of the final product.

    My grandmother was a die hard Coke RED fan! She had cases stacked up at her house like you wouldn’t believe!!!

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