Like I just confessed yesterday – I love Mulberry and Mulberry is indeed making a bigger splash in the US and did a bag line sold only at Target. The bags in the Mulberry for Target collection are fraction of the price of authentic Mulberry bags, and the Mulberry for Target bags are all under 50 bucks. The collection went on the shelves of Targets across the nation on Sunday, and I had to go and check it out. I normally don’t go to Target at all, but wanted to see the collection, and was ready to get a bag or two just for fun. See the price differences? And in the pictures the Target bags didn’t look that bad, especially when you look at the low prices. I was quite excited. When I entered the store the Mulberry for Target collection was right in the front, it was the most visible display in the accessories section, you could not miss it. And then it sort of hit me the first time, there was no way I could buy one and put my nice real Mulberry coin purse inside one of these cheap bags that screamed cheap. I don’t know if it was that my expectations were high, or that I sort of thought H&M’s collaborations with designers or even IKEA for cheap knock-offs. Maybe I had just forgotten the Target quality. The Mulberry for Target collection was a big disappointment for me, there is no question about it. The bags are cheap pleather, and the pink ones just scream plastic. The only bag worth maybe getting is the Patent Satchel (in the left bottom corner in the above picture), but even that was already sold out online on Sunday, a few others liked it too. In fact many styles are already now sold out, so most Target-shoppers took the line in with enthusiasm. But for someone who has loved Mulberry for so long – this was a big can’t do… I’m saving my money for the real thing, because I know it’s worth it. Oh, yes, the pictures online doesn’t look that bad, so here are some “real” pictures too taken from the store. While I normally don’t write negative reviews, I wanted to point out that Mulberry for Target is very far away from the Mulberry I love and which I have been featuring a lot lately.