77kids by American Eagle opened their doors in Danbury, CT, mall this past week, and kids and I were to check out their new store for some back to school clothes. We were equipped with a discount coupon and hungry to shop.

The store itself was awesome, and very kid friendly, and my kids were immediately drawn into drawing and writing their comments on a large wall poster. There was an interactive camera screen, and kids were able to take a picture of themselves, decorate the pics and print them to be hung on the store’s wall. There were Fatboy bean bags, and interactive toys for tots, and overall the store was just what you would want a fun kids’ clothing store to be.

My two younger ones didn’t find anything that they liked though, but Isabella liked the tees and the skinny jeans. I think we really really wanted to buy something, and we absolutely loved the store, but unfortunately the clothes weren’t anything spectacular. The clothes are in the same category than GAP, Old Navy and The Children’s Place. Basic clothes with inexpensive prices, great for school, but this time we just got one skirt for Isabella. We did our summer clothes shopping at GAP, but for school and fall kids are ready for something little more personality than what 77kids and “the other mall stores” have to offer. However, the store was so much fun, that we will probably stop by there every now and then!