What’s my obsession with IKEA? Well, it’s IKEA!
But also because they are one of the global manufacturers/retailers – besides Amazon – truly thinking of the new space era, and about living the space lifestyle.
IKEA has made things differently ever since they were founded in 1943. Yes, IKEA was founded in 1943, it did not have an overnight success to become the world’s largest furniture retailer in 2008. They have studied our living on Earth for decades to offer products for everyday living. And now they have extended studying how living in space will look like, utilizing NASA’s Mars Desert Research Station in Utah. Their focus is on making home to feel like home, and maximizing quality of life even in smaller living spaces. As a result IKEA introduces the Rumtid collection with four different product ranges that explore different issues: time, space, water and air.
According to UN’s World Urbanization Prospects:
“Today, 55% of the world’s population lives in urban areas, a proportion that is expected to increase to 68% by 2050. Projections show that urbanization, the gradual shift in residence of the human population from rural to urban areas, combined with the overall growth of the world’s population could add another 2.5 billion people to urban areas by 2050, with close to 90% of this increase taking place in Asia and Africa, according to a new United Nations data set.”And this means that even more people will be living in smaller and smaller spaces, and more people will be in need of new solutions for their homes. Small space living has always been a reality on International Space Station, so it made sense for IKEA to tap in to what scientists and engineers learn from living in space, and apply these discoveries to products and methods for everyday life at home, here on earth.
“When you design for life in a space craft or planetary surface habitat on Mars, you need to be creative yet precise, find ways to repurpose things and think carefully about sustainability aspects. With urbanization and environmental challenges on earth, we need to do the same”, says Michael Nikolic, creative leader at IKEA Range and Supply.