Wallis is a London based fashion company with multiple locations in London, and an online presence here in the United States. Wallis debuted its Autumn/Winter 2013 collection for a new, premier label “W”, alongside current offerings of the spring/summer collection. The new collection was showcased at the Bryant Park Hotel in New York. I was able to preview the collection and speak personally with the head designer, Sital Mehta. The new, premier W line is, in my opinion, an outstanding value. The pieces incorporate details, yet are offered at a price point that is very accessible. The fall collection is filled with tailored blazers, outwear, dresses, and easy-to-wear knits.

I think Sital’s insights into the collection say the most. I asked him about his inspiration as well as the targeted consumer and details about pieces in the line. Sital gave me the following insight:

W is going to be a limited edition line. We noted a niche market among the 35-40 year old consumer who can invest more into her fashions. This is a consumer who is looking for trends but does not want to become a slave to fashion. The new collection allows women to get the look, but to do so with longevity. She can still wear these pieces 2 years from now.

Sital has a background in menswear, and he has really brought these expertise to this collection in the form of quality tailoring and details. He said his ultimate mission is to have a stand-alone store in New York. Wallis is really mixing affordability with fashion trends.   Photos: Big Pic PR FASHION, fashion trends, wellis