I went shopping last week and I have to say.. all I wanted to buy was prAna clothing for myself! Maybe I’ve been stuck in the Rockies for too long, or it is just the lack of shopping possibilities, but I admit, now I am a huge prAna fan.
The clothing is beautiful and practical and there are so many other reasons to love prAna: they use sustainable materials and work hard to reduce the impact of manufacturing on soils, water supplies and other natural resources. They are a member of the Organic Trade Association, and prAna is continually increasing the use of organic cotton, as well as sourcing other natural fibers and innovative recycled/upcycled materials. They also have a Natural Power Initiative to promote the use of green energy.