prAna – conscious clothing choice

January 22, 2008 Katja Presnal

prAna – conscious clothing choice

prAna is an ancient Sanskrit word which is often defined as pure energy, vitality of the spirit and most notably breath.


Like I’ve told before… prAna clothing is pretty popular in my neigborhood.

I went shopping last week and I have to say.. all I wanted to buy was prAna clothing for myself! Maybe I’ve been stuck in the Rockies for too long, or it is just the lack of shopping possibilities, but I admit, now I am a huge prAna fan.

The clothing is beautiful and practical and there are so many other reasons to love prAna: they use sustainable materials and work hard to reduce the impact of manufacturing on soils, water supplies and other natural resources. They are a member of the Organic Trade Association, and prAna is continually increasing the use of organic cotton, as well as sourcing other natural fibers and innovative recycled/upcycled materials. They also have a Natural Power Initiative to promote the use of green energy.

Some of my favorites…




Tree Branch Jersey, 36$, is made of organic cotton.





Pom Pom Sweater Hoodie, 85$, is also made of organic cotton, and it is so soft! I love pom poms and the stiching details. I would love to wear this after a day of skiing.




Eva canvas pants, 65$. So soft, and perfect cut! I like the tan color for the spring too.



Red sweater vest, 65$ just has my name written all over it. I don’t care what they say about redheads shouldn’t be wearing red, I love red.



Herringbone Capri pants , 60$, are probably my favorite. They are so soft, and the detailing really cute and I like the red contrasting stiching. The photo doesn’t do justice, these pants are awesome.

You can shop for prAna at premier online stores or find it from several retailers world wide.




Katja Presnal

Katja Presnal shows how to live Nordic inspired life to the fullest and plan your dream life. Katja owns Presnal5 strategic marketing intelligence agency and wants to help marketing professionals to combine a dream career and dream life via freelance work. Katja is an award-winning marketing strategist, and a well-known speaker. Katja has lived in five different countries, and seven states in the USA. Her three children were all born in different countries within three years. When not working or jet-setting the world, Katja is at home cooking big family dinners. She has been featured in NY Times, Glamour, Redbook, Fodor's, Forbes and Woman's Day magazines among many other national and international publications and written for MTV3 and Lifetime TV networks.

Comments (2)

  1. Qtpies7

    I am in love, but I have to stop looking. I just would feel so guilty for paying that much money for something.
    I would love to have the wrap skirt and the pompom sweater, though.
    If they ever wanted to get a review, I’m there for them! LOL

  2. PinksandBluesGirls

    I love prAna! So beautiful and I love how socially/environmentally conscious they are!

    Jane, Pinks & Blues

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