Swedish designer Lars Nilsson’s signatur men’s wear line with Italian men’s wear manufacturer Mabro is launching on January 12th in Italy during the Italian Fashion Week Pitti Uomo 77. The line is called Mr. Nils, and the full collection for fall 2010 is introduced at a sculpture museum, Museum Marino Marini, in Florence on Tuesday. I was able to get a sneak peek to his collection from a photo shoot done by photographer Andreas Larsson done in Dalarna, Sweden. Read more about the Mr. Nils collection and designer Lars Nilsson. The Mr. Nils Brand Lars Nilsson’s Mr. Nils collection includes sportswear and dress clothes and is completed with footwear and accessories. “We are very happy and enthusiastic about this exciting project”, says Lars Nilsson. “With better and greater production capacity at my disposal, I will try to build a modern and accessible luxury brand, making Mr. Nils a name that is known and distributed around the world”. ”Lars Nilsson’s proven experience in luxury fashion, along with his skills and acumen are the perfect match for Mabro’s technical know-how and traditions. By combining his talents with our skill we have everything you need to create a truly unique brand with great long-term potential”, says Alessandro Giudice of Mabro. The collection will be manufactured entirely in Italy by Mabro.
LARS NILSSON Swedish Lars Nilsson graduated from Ecole de la Chambre Syndacale de la Couture in Paris. After an internship at Chanel Haute Couture he held the position of Senior Haute Couture Designer for Christian Lacroix where he stayed for nine years. From 1997 to 1999 he worked with John Galliano for Maison Dior as coordinator of the couture studio and the fur collection. Then he moved to New York where he was designer director of the Ralph Lauren women’s collections. A permanent member of the Council of Designers of America, from 2000 to 2003 he was creative director for the men’s and women’s collections at Bill Blass and then went back to Paris where he was creative director of the Nina Ricci collections, and also worked on the development of the fragrance and cosmetics lines. In 2007 he was appointed creative director of Gianfranco Ferrè for the men’s, women’s and accessory collections as well as for licensing.