Naughty and Safe?

November 19, 2010 Katja Presnal

Naughty and Safe?

volvo ad Follow up on my last week’s post.. So last week Volvo is promoting how naughty it is, and saying there is “more to life than playing it safe”. This week’s promo is all about safe + secure coverage plan, and using traditional words compelling to moms like “holiday cheer”, “complimentary”, “savings” and “sales event”. While I understand that they want to reach different target markets and that different messaging appeals to different demographics, the fact that these two messages were delivered to me the same method within one week of each others is confusing marketing. Kudos for getting the message back what Volvo really is about, but I am still hoping for more exciting marketing, that also makes sense, naughty Volvo doesn’t.

Katja Presnal

Katja Presnal shows how to live Nordic inspired life to the fullest and plan your dream life. Katja owns Presnal5 strategic marketing intelligence agency and wants to help marketing professionals to combine a dream career and dream life via freelance work. Katja is an award-winning marketing strategist, and a well-known speaker. Katja has lived in five different countries, and seven states in the USA. Her three children were all born in different countries within three years. When not working or jet-setting the world, Katja is at home cooking big family dinners. She has been featured in NY Times, Glamour, Redbook, Fodor's, Forbes and Woman's Day magazines among many other national and international publications and written for MTV3 and Lifetime TV networks.

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