Fashion Friday: Gwyneth Paltrow Models for Swedish Lindex

Gwyneth Paltrow in Lindex Commercials = Great Acting

I was surprised to see Gwyneth Paltrow on TV in Sweden last night. No, not in any of her movies, but on a TV commercial of Lindex, a Swedish clothing company, a little bit like H&M, or maybe like the Swedish Old Navy. The Lindex Modern Preppy collection and campaign were inspired by the sporty, relaxed lifestyle of East Coast, and it looks very Hamptons with a Scandinavian touch. Colors that pop, stripes, preppy looks with a little twist. Think of it like poor woman’s J.Crew. I have to say – the Modern Preppy collection looks like Gwyneth Paltrow, and she makes it very believable (she is actress after all, and she is known for wearing stripes), but I doubt we will see any paparazzi photos of Gwyneth wearing Lindex on her day off. The clothing line costs about one tenth of the clothing we are used to seeing on Gwyneth, and the price reflects the quality. I can see Gwyneth modeling for Estée Lauder, but I wouldn’t have ever seen Lindex coming, and Gwyneth’s points just went a bit down… But what comes to Lindex – they scored big time. Gwyneth was interviewed on the Lindex blog, and she of course tells she is a big fan of the Modern Preppy collection. Gwyneth says she really loves the collection:

“When I was asked to model for Lindex, I first took a look at the collection and was happy to notice the clothes are exactly what could be in my own closet. I really love the clothes! I would never represent a brand that I wouldn’t wear myself. I love the top and shorts that I was photographed wearing, as well as the chinos and blazer. These are the kinds of clothes that I wear everyday. I also love stripes and I wear striped clothing practically all the time”

But when asked about her wardrobe essentials and favorites, she doesn’t bring up the stripes.. she says how much she loves her numerous shoes and warm winter coats to tackle the winters in London and NYC. Gwyneth says fashion means different things for her now than when she was younger, and keeping up with two kids who have several hobbies, she now likes clothes that are not just pretty but comfortable to wear. In fact she says that she wants even the red carpet looks she wears to feel comfortable, and she prefers them with a little stretch. And above all – she loves the comfortable Modern Preppy collection. Hear the praises of the Lindex Modern Preppy from Gwyneth herself: I just visited Lindex two weeks ago when trying to find spring clothes to wear for our trip to Italy, and didn’t even find one thing to even try on, but I will make another attempt, and maybe I too will open up for Lindex again after being more Scandinavianized again. This all looks so pretty on the pictures and I really want to love it all, I can’t help that it does feel very fake to me. Almost like how it would feel if Gwyneth was busy promoting her healthy lifestyle and whole food recipes in her cookbook and her blog, and then promoted frozen processed foods sold at convenience stores. Oh yeah, right, Gwyneth already did that. Oh Gwyneth, I get it. You just want to be a good mum, you rather sell out your brand and do commercial work to get your home cooked meals and world travel to your kids than take another acting job to be away from them for work. I get it. But I miss the old Gwyneth, acting in a movie that I actually want to see. photos: lindex, spar

Fashion Friday

I’m linking up Musings of a Housewife and Mommies with Style for Fashion Friday, check out their blogs for more fashionable Friday tips, and I’m also joining the Blonde Episodes Fashion Friday.